![]() I worked very closely with them to develop the idea - it was one of those ideas that just got better with collaboration. The lead creative guys on this were Pete Coutroulis and the late Jim Benedict. Starting around the mid-1980s, I’d done a lot of work with McDonald’s, and I had this idea that “Mack the Knife” sounded a lot like “Mac Tonight.” I thought that would make for a great commercial for McDonald’s, especially since its biggest Achilles heel - even today - is their dinner business. Ball with Ronald McDonald (courtesy of Brad A. I started with DJMC right out of college in 1972, and I was on McDonald’s business within the first year. We also did the very first McDonald’s game promotion, which would later go national with things like the Monopoly game. You can think of them almost like National Guard units - McDonald’s would use them to help keep franchises community-oriented and to defend against different competitors in different regions.įor Southern California, the agency was Davis, Johnson, Mogul & Colombatto or DJMC, and we were the guys to introduce McDonald’s breakfast to the marketplace in 1971. In the 1980s, I’d say there was a vast network of about 60 regional agencies. Ball, former President of Davis, Johnson, Mogul & Colombatto : Since the beginning, McDonald’s advertising has been set up with both national and regional advertising agencies. ![]() But again, it all started with Davis, Johnson, Mogul & Colombatto and creative director Brad Ball, who believed that “Mack the Knife” was just too perfect for McDonald’s to pass up. Worst of all, decades after its retirement, the character would be perverted into an alt-right symbol of hate akin to Pepe the Frog. It wasn’t all sunshine for the moon-headed man, however, as the campaign would eventually face a lawsuit from the estate of Bobby Darin. With a total of 27 commercials spanning four years, Mac Tonight climbed the heights of fame, not only resulting in a major increase in McDonald’s dinner business, but also spawning a variety of merchandise, including, of course, Happy Meal toys. Originally the brainchild of the advertising firm Davis, Johnson, Mogul & Colombatto, Mac Tonight only played for the regional McDonald’s restaurants in Southern California at first, but they became so popular that McDonald’s corporate turned them into national spots. Everything about him said “style” - from his music to his slick suit to his pitch-black sunglasses, which he even wore at night. Unlike the wholesomeness of prior taglines like “ Nobody Makes Your Day Like McDonald’s Can,” or the kid-friendly sweetness of characters like Ronald McDonald and the Hamburglar, he was cool. Listen, share, and download " TONIGHT" below, and let Patoranking and Popcaan take you on a musical journey like no other.Mac was something completely different for McDonald’s. So, don't miss out on this incredible musical masterpiece. Patoranking's unique style and ability to fuse different genres seamlessly shine through in this track, making it a must-listen for fans of his music and lovers of good music in general. With its infectious rhythm, catchy lyrics, and impressive vocal performances, " TONIGHT" is a song that will undoubtedly get you on your feet and dancing. Known for his exceptional skills in creating infectious beats, DJ BREEZY has once again proven his prowess in the music industry by delivering a top-notch production that perfectly complements Patoranking and Popcaan's vocals. ![]() The production credits for this captivating single go to the talented music producer, DJ Breezy. The chemistry between these two artists is undeniable, and their collaboration is sure to leave listeners wanting more. Popcaan's incredible verse adds an extra layer of excitement and energy to the already enchanting track. What makes this song even more special is the collaboration with the renowned and Jamaican American award-winning music star, Popcaan. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |